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I help Multi-Passionates embrace their talents as a gift, not a burden.

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Hey multi-passionate!

Imagine stepping into your most unapologetic expression.

Now Enrolling

What would you create?

How would you show up?

Who would you impact?

My premiere group coaching program is here to help you answer those questions. Unlock unapologetic self acceptance, master unapologetic focus, and craft your dream offerings in this intimate 12-week experience.

"Working with and alongside D'Ana Joi has supported me tremendously in bringing all the layers of my business to life. I no longer sit on ideas or feel afraid to pivot, shift and bring all of me to the table because I have a clear focused plan for how it all fits together. 

The way that she creates structure, and brings focus to the multi-passionate space is revolutionary."

- Tori Washington

You're not flaky, you're not wishy-washy, and you're not all over the place. You have gifts to share and passions that represent the deeper values that you hold.

You don't have to "choose one thing" in order to be successful. You can embody the fullness of who you are while embracing seasons of focus. You can own your creativity, confidently, as a multi-passionate.

I know what it's like to listen to podcast after podcast about niching down as far as humanly possible and feeling like success is not available for ultra-creative people like us.

You're not flaky, you're not wishy-washy, and you're not all over the place. You have gifts to share and passions that represent the deeper values that you hold.

You don't have to "choose one thing" in order to be successful. You can embody the fullness of who you are while embracing seasons of focus. You can own your creativity, confidently, as a multi-passionate.

I know what it's like to read article after article about niching down as far as humanly possible and feeling like success is not available for ultra-creative people like us.

Just like you, I've struggled with staying focused, completing projects, and knowing where to put my attention.

I hired coaches, took courses, and all of them sang the same song: 

"You have to choose one thing to be successful."

*Insert world's biggest eye roll*

Over the years I've shifted my thinking and developed practices that have helped hundreds of multi-passionates learn to embrace their talents as a gift, not a burden.

It turns out we can follow through and finish what we start. We can fall in love with focus. And success is absolutely available to us.

Let's discover your Multi-Passionate Mastery together.

So here's the deal.

Crystals and house plants

More please

Collagen in my morning coffee

Current obsession

Toys for my pup, Chai

Take my money

People asking me to choose one thing so they can be comfortable

Pet Peeve

Working from bed

guilty pleasure

Dirty Chai Latte

caffeine fix

Joi Fun Facts

Over the years I've shifted my thinking and developed practices that have helped hundreds of multi-passionates learn to embrace their talents as a gift, not a burden.

You can follow through and finish what you start. You can learn to focus in a way that feels approachable and empowering. And, please hear this, success is absolutely available to you.

I'm here to help you discover your Multi-Passionate Mastery. Let's begin.

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         You have truly cultivated a community and space for us multi-passionate entrepreneurs to connect, thrive, and grow. I have really been able to step more fully into my zone of genius as a creative and work from a place of authenticity because I am no longer trying to fit in a niche but instead I am following my inner creative. I'll be following you forever! Thank you for creating this space for US! 

-Kay 

CEO and Founder of She's a Creative

     could fill up pages worth of praise for Joi. She has the unique, special ability to connect with everyone she comes into contact with. Joi is a "practice what you preach" type of person, and I've seen her pour her heart and soul into building a truly collaborative, uplifting space for creatives of all kinds. Joi's commitment to empowering creatives and helping them reach their career goals is nothing short of inspiring. 

I

CEO and Founder of Clout Creative

-Jazmine

-Keannae

Community Member

There

     is truly a gem in the online space! She's the friend, mentor, and encourager that you need along your multi-passionate journey. From being virtual friends... I've seen the energy she dedicates to her community.

You can truly learn something new from Joi through her willingness to share her knowledge and personal experiences.

Joi

-Jazmine

-Keannae

Community Member

There

-Natasha

     have really created a space that makes me feel that I am not alone in my creative journey. I have always had multiple passions, and I have come to learn that it's okay to not settle on just one. That has been a game changer for me because I have always seen advice on picking just one niche or passion to pursue. Also, the amazing people in the group are always willing to assist one another without hesitation. They are a tribe that I can lean on when I feel that I need a little "multi-passionate guidance." Thanks Joi!

You

-Jazmine

-Keannae

Joi! 

-Arielle

-Keannae

CEO and Founder of Shine with Natasha

      you’re driven to create in many ways, it can be hard to really get anything done because you want to do everything. So many ideas and so little time. Having someone teach about focus, different types of focus, and how to work with your own energy cycles feels like a key I’ve been looking for. [...] I haven’t seen anyone out there that is teaching the things Joi teaches in the way she does.

When 

Artist & Community Member

-Beth 

           literally aren’t enough words to describe how amazing Joi is. She is the queen of the multi-passionate space and is the most supportive human I know. Her genuine passion for helping others succeed is exactly what makes her so successful and the content and resources she creates truly reflect that. She is the go-to girl and ultimate resource for anyone struggling to juggle their passions, and connecting with her will make you feel like you just found your new business bestie!

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Having multiple passions is a gift, not a burden.

I Believe

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Plant care
is self-care.

I Believe

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Being yourself is
your superpower.

I Believe

Thanks for hanging out and celebrating multi-passionate creativity with me today, lovely. Let's keep in touch. 

Use the form to get in touch about collaborations, speaking opportunities, or just to say hey!

I look forward to hearing from you.

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