You're not flaky, you're not wishy-washy, and you're not all over the place. You have gifts to share and passions that represent the deeper values that you hold.
You don't have to "choose one thing" in order to be successful. You can embody the fullness of who you are while embracing seasons of focus. You can own your creativity, confidently, as a multi-passionate.
I know what it feels like to be misunderstood and left out of the conversation as a multi-passionate creative.
I know what it's like to read article after article about niching down as far as humanly possible and feeling like success is not available for ultra-creative people like us.
You're not flaky, you're not wishy-washy, and you're not all over the place. You have gifts to share and passions that represent the deeper values that you hold.
You don't have to "choose one thing" in order to be successful. You can embody the fullness of who you are while embracing seasons of focus. You can own your creativity, confidently, as a multi-passionate.
Here's the thing. Figuring out the multi-passionate path alone is hard AF.
Whether you're an entrepreneur or in the side-hustle phase, the highs and lows can be a heavy load to bear.
Add to that having more ideas than you know what to do with (and raw talent to match) and you can start to feel like nobody gets you, and traditional biz advice doesn't apply to you.
I know what it feels like to be misunderstood and left out of the conversation as a multi-passionate creative.
I know what it's like to read article after article about niching down as far as humanly possible and feeling like success is not available for ultra-creative people like us.
I've struggled with staying focused, completing projects, and knowing where to put my attention.
I hired coaches, took courses, and all of them sang the same song:
"You have to choose one thing to be successful."
*Insert world's biggest eye roll*
Over the years I've shifted my thinking and developed practices that have helped hundreds of multi-passionates learn to embrace their talents as a gift, not a burden.
It turns out we can follow through and finish what we start. We can learn to focus in a way that feels empowering. And success is absolutely available to us.
But we've got to do this the multi-passionate way. We don't follow blueprints, we create them.
Crystals and house plants
Collagen in my morning coffee
Toys for my pup, Chai
People asking me to choose one thing so they can be comfortable
Working from bed
Dirty Chai Latte
Just like you, I've struggled with staying focused, completing projects, and knowing where to put my attention.
I hired coaches, took courses, and all of them sang the same song:
"You have to choose one thing to be successful."
*Insert world's biggest eye roll*
Over time (and a healthy dose of trial and error) I've begun to chip away at the narratives that hold multi-passionates back from stepping into Creative Mastery.
It turns out we can follow through and finish what we start. We can learn to focus in a way that feels empowering. And success is absolutely available to us.
But we've got to do this the multi-passionate way.
We don't follow blueprints, we create them. Let's discover your Multi-Passionate Mastery together.
Wear your creativity on your sleeve, literally.
Let's chat about how to to bring your next project to life, add a community to your business, or make sense of your many ideas.
For multi-passionate creatives, figuring out what to focus on can feel anything but inspiring. Everyone around you is niching down and mastering their craft, while you jump from one idea to the next hoping one will stick. I get it. That's why I created this FREE Finding Focus Guided Workbook to support you. Grab it below.
The Joi Knows How Blog is a library of articles and resources to support you along your multi-passionate creative journey.
You have truly cultivated a community and space for us multi-passionate entrepreneurs to connect, thrive, and grow. Consistently I have been able to turn to the group to get support on my own business endeavors or to learn new concepts like how to create IGTV videos or how to use Pinterest in my biz! I have really been able to step more fully into my zone of genius as a creative and work from a place of authenticity because I am no longer trying to fit in a niche but instead I am following my inner creative. I'll be following you forever! Thank you for creating this space for US!
CEO and Founder of She's a Creative
could fill up pages worth of praise for Joi. She has the unique, special ability to connect with everyone she comes into contact with. Joi is a "practice what you preach" type of person, and I've seen her pour her heart and soul into building a truly collaborative, uplifting space for creatives of all kinds. Joi's commitment to empowering creatives and helping them reach their career goals is nothing short of inspiring.
CEO and Founder of Clout Creative
literally aren’t enough words to describe how amazing Joi is. She is the queen of the multi-passionate space and is the most supportive human I know. Her genuine passion for helping others succeed is exactly what makes her so successful and the content and resources she creates truly reflect that. She is the go-to girl and ultimate resource for anyone struggling to juggle their passions, and connecting with her will make you feel like you just found your new business bestie!
is a gift. I asked to join the Creative Abundance Tribe because for as long as I can remember I was told I was a jack of all trades and master of none. After being in this group I felt seen and supported by Joi and others in the group. No matter what was needed someone had advice or support. I also had a private call with Joi and she was the most caring person ever. I’m looking forward to working with her more in the future.
Community Member
is truly a gem in the online space! She's the friend, mentor, and encourager that you need along your multi-passionate journey. From being virtual friends on Instagram and inside her facebook group, I've seen the energy she dedicates to her community.
You can truly learn something new from Joi through her willingness to share her knowledge and personal experiences.
literally aren’t enough words to describe how amazing Joi is. She is the queen of the multi-passionate space and is the most supportive human I know. Her genuine passion for helping others succeed is exactly what makes her so successful and the content and resources she creates truly reflect that. She is the go-to girl and ultimate resource for anyone struggling to juggle their passions, and connecting with her will make you feel like you just found your new business bestie!
is a gift. I asked to join the Creative Abundance Tribe because for as long as I can remember I was told I was a jack of all trades and master of none. After being in this group I felt seen and supported by Joi and others in the group. No matter what was needed someone had advice or support. I also had a private call with Joi and she was the most caring person ever. I’m looking forward to working with her more in the future.
Community Member
have really created a space that makes me feel that I am not alone in my creative journey. I have always had multiple passions, and I have come to learn that it's okay to not settle on just one. That has been a game changer for me because I have always seen advice on picking just one niche or passion to pursue. Also, the amazing people in the group are always willing to assist one another without hesitation. They are a tribe that I can lean on when I feel that I need a little "multi-passionate guidance." Thanks Joi!
literally aren’t enough words to describe how amazing Joi is. She is the queen of the multi-passionate space and is the most supportive human I know. Her genuine passion for helping others succeed is exactly what makes her so successful and the content and resources she creates truly reflect that. She is the go-to girl and ultimate resource for anyone struggling to juggle their passions, and connecting with her will make you feel like you just found your new business bestie!
Community Member
is a gift. I asked to join [her community] because for as long as I can remember I was told I was a jack of all trades and master of none. After being in this group I felt seen and supported by Joi and others in the group. No matter what was needed someone had advice or support. I also had a private call with Joi and she was the most caring person ever. I’m looking forward to working with her more in the future.
Community Member
CEO and Founder of Sol Studio Marketing
Educator & Host of Females on Fire Podcast
you’re driven to create in many ways, it can be hard to really get anything done because you want to do everything. So many ideas and so little time. Having someone teach about focus, different types of focus, and how to work with your own energy cycles feels like a key I’ve been looking for. [...] I haven’t seen anyone out there that is teaching the things Joi teaches in the way she does.
Artist & Community Member
Thanks for hanging out and celebrating multi-passionate creativity with me today, lovely. Let's keep in touch.
Use the form to get in touch about collaborations, speaking opportunities, or just to say hey!
I look forward to hearing from you.