Today I’m excited to bring you a guest post from my friend and fellow creative, Roxanne McClaren. After having the pleasure of being a guest on Roxanne’s podcast, We’re All Creative (tune into our interview here), I invited Roxanne to share her top tips to consider before launching your creative biz here on the blog. I know you’re going to love her advice!
The creative entrepreneur life has been on an up lately. More than ever, creatives have honed into what makes them so special and how they can use their skill sets to create income. It wasn’t too long ago, and unfortunately still happens from time-to-time, that society looked at creatives and instantly thought that they would turn into “starving artists.” Well, the game has changed!
When I was starting We’re All Creative, there were so many things I had to consider before starting, and things I realize every single day on this creative journey. I want to share them with you!
1. Be true to who you are
With social media so easily accessible, it can be hard to keep to who you are as a creative. We see people doing their thang all over the place and it always ‘seems’ to be better than what we’re doing…but it’s not! It’s just different. The moment you realize that your skills and mind are just as great, you will start to grow in ways you never expected!
2. Be Ready for the Chaos
Don’t let this one scare you. Chaos doesn’t always have to be a bad thing. What I mean here is that when you take on your own business, especially one that is hands-on (*cough* creatives *cough*) you will have a lot to do. Be ready to experience the load that way you can prepare so you don’t get too overwhelmed when launching your creative business!
3. Realize quickly what you like and don’t like to do
For instance, I love hosting the We’re All Creative podcast...but I don’t love editing it. So, I hired someone for that. I know that this hiring stage may not be feasible right away but knowing what you can eventually hand off to someone else will become important as you grow! Being stuck doing things you don’t like doing within your creative business will lessen your energy for the things you do love.
4. Figure out who you’re talking to and where they are
You may or may not want to niche down, but either way, you’ll need to know who you’re talking to/selling to if you want to know how to address them, know what to say, or know where to find them. They most likely won’t come crawling to you right away, so you’ll need to know where to find your ideal customer/client and meet them there.
5. Be willing to start it on the side of a full-time job
The majority of us can’t just start a creative business with zero funding right off the bat. The reality is that a lot of us actually launch our businesses on the side of having a full-time job. Is it tiring and a lot of work? Of course, it is.
So, if this is something you really want but may need to work on the side for, you’ll need to be willing to do just that. In time, you may be able to take your creative business full time, but until then you can join the side-hustle club (I’m here too)!
6. Be patient
Are you in this for the long game…or the short game? Meaning, are you ready to wait a few years to make a big profit or to take off? The chances of going viral are very slim so just know that if you don’t go viral, that you still want to dedicate your time to this business. Lauryn Evarts of The Skinny Confidential didn’t make a dime for 3 years off her blog, but she stuck to it and look where she is now! Patience, as they say, really is a virtue.
7. It’s okay to try something and decide it’s
not for you and then try something else
Heck, I did this 3 or 4 times before going full force into We’re All Creative. Sometimes it’s a whole process of trial and error, especially when you are multi-passionate. So let yourself explore different avenues until you find what’s right for you…and don’t feel bad about doing so. You’ll figure out what you love to do based on figuring out what you don’t love to do.
8. Be ready for feedback and take it as it comes
Let’s be honest here. People will always have something to say whether it’s positive or negative. I say, take every bit of feedback/criticism, analyze it, see if it is relevant. Then, decide what to do with it. You can take it and run with it or you can decide it doesn’t benefit you or your biz and move on. But never push aside feedback just because you don’t want to hear it. Sometimes it’s hard to see what you can adjust or change within your business when it’s so close to your heart!
There you have it! My 8 things to consider BEFORE starting your creative business. Now, if you are ready to take on your new business but want some tips on how to start, you can get my freebie by signing up for We’re All Creative’s email list here.
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